Our Company’s [predecessor entity], Cello Plastic Industrial Works, commenced offering plastic houseware products under the “Cello” brand in 1982, and we have since diversified our product range and brand portfolio over the last four decades. Today Cello World Limited is India’s popular consumer houseware brand with the most diversified product portfolios among our peers with products in the glassware, opalware, melamine and porcelain categories (Source: Technopak Report)
We own and operate 13 manufacturing facilities across five locations in India, with the very latest in global technology advancement to go with our manufacturing facilities.
We are now setting up a new Glassware manufacturing facility in Rajasthan, which is expected to house European-made machinery that enables high productivity and precision in design and finish and expanding manufacturing capacities in our existing product categories.
OUR VISION, MISSION & VALUES
A Vision That Creates Value
Our vision is to be India’s most preferred consumer houseware brand offeringhigh-quality products at affordable prices.
A Mission That Transcends Tomorrow
Our mission since inception is to grow progressively and collectively. Our progress is fuelled by the collective growth of our people which enables us to become one of the most preferred houseware brand manufacturers in India.
Our appreciation to create only the finest products at the best possible price translates into Quality Standards that set global benchmarks.
Innovation in everything we create compels us to explore and conquer frontiers across our business verticals.
We only manufacture products of the highest quality that bring Value into your homes and lives.
Our scale of manufacturing and democratic pricing ensures easy availability and Accessibility for all our products.
We are forever committed to upholding the Trust you place in us with each product that we manufacture.
Socially and environmentally, we always act in a safe and ethical manner.
Pradeep Ghisulal Rathod has more than 40 years of experience in the business of manufacturing and trading in, inter alia, plastic articles, thermoware articles and raw materials. He has been a Director of our Company since its incorporation.
He has more than 35 years of experience in the business of manufacturing and trading in, inter alia, plastic articles and raw materials and thermoware articles. He has been a Director of our Company since its incorporation.
Gaurav Rathod is a third-generation entrepreneur with a bachelor’s degree in science (economic-finance) from Bentley University, Massachusetts (USA) followed by a master’s degree in business administration from the University of Strathclyde, Scotland. He has nearly 10 years of experience in the writing instruments industry.
